tag:blogger.com,1999:blog-44962679739124206382024-03-13T06:32:25.354-04:00The Raisin ChroniclesChronicling life as a would-be romance author....Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.comBlogger565125tag:blogger.com,1999:blog-4496267973912420638.post-90111608662644676522019-05-10T08:48:00.000-04:002019-05-10T08:48:10.179-04:00Fiction Friday: I'm a Finalist!On Tuesday I learned that <i>The Demon Always Wins</i> is a National Readers Choice Awards finalist for Best First Book!<br />
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<a href="https://2.bp.blogspot.com/-QkGsuSUPFvo/XNVxOyGSPfI/AAAAAAAARTE/i88EKSVBQpsLKMI0r-4XIDHiFnUzuoJYgCLcBGAs/s1600/NRCA%2Bfinalist.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1175" data-original-width="1600" height="234" src="https://2.bp.blogspot.com/-QkGsuSUPFvo/XNVxOyGSPfI/AAAAAAAARTE/i88EKSVBQpsLKMI0r-4XIDHiFnUzuoJYgCLcBGAs/s320/NRCA%2Bfinalist.png" width="320" /></a></div>
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They gave me this very cool medallion to display.<br />
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Winners will be announced on July 25th at the RWA National Conference in New York.<br />
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If you haven't already bought, read and marveled at (or even better,<i> </i><a href="https://www.amazon.com/review/create-review/ref=cm_cr_dp_d_wr_but_top?channel=glance-detail&ref_=cm_cr_dp_d_wr_but_top&asin=B07G2RLLZP&_encoding=UTF8&">reviewed</a>) <i>The Demon Always Wins</i>, you can purchase it <a href="https://www.amazon.com/Demon-Always-Wins-Touched-Book-ebook/dp/B07G2RLLZP/">here</a> on Amazon. Or, if you refuse to help Jeff Bezos in his quest for world domination, you can find it <a href="https://www.barnesandnoble.com/w/the-demon-always-wins-jeanne-oates-estridge/1129782957?ean=9781949451023">here</a> on Barnes & Noble.Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com3tag:blogger.com,1999:blog-4496267973912420638.post-16419731535333361742018-11-16T08:52:00.001-05:002020-09-08T20:53:25.788-04:00The Chunky Writing Method<div class="separator" style="clear: both; text-align: center;"><br /></div>
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Last weekend my RWA chapter, <a href="http://www.cofwevents.org/">Central Ohio Fiction Writers,</a> hosted Allie Pleiter, inventor of the Chunky Writing Method. The Chunky Method is a way of scheduling your writing time to make yourself more productive, based on how you naturally write–in big chunks or small chunks.</div>
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The size of your natural chunk can be determined by how many words you can write on a normal day before you run out of energy/creativity. In the absence of writer’s block or incomplete research, which will stop any writer from moving forward, each writer will still hit a point where they just run out of steam.</div>
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Big chunk writers, according to Ms. Pleiter, can write thousands of words before that happens. Small chunk writers run dry after only a few hundred words–or even less.</div>
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But, she says, don’t despair. By figuring out which kind of writer you are, you can adjust your writing schedule to make the most of the way you write.<span id="more-15339" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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Big chunk writers typically need big chunks of time to produce words. They need time to get into their story world before the words start coming. They also, often, need a dedicated space to write and a minimum of distractions. Once those things are in place, they are fiction-writing machines.</div>
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Small chunk writers, on the other hand, can sit down in a coffee shop and start batting out their word count on a moment’s notice. They don’t need warm-up time or a dedicated space, so it’s much easier for them to schedule multiple chunks in a single day.</div>
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Not sure which kind of writer you are? Ms. Pleiter suggests tracking your word count for five days. Sit down and write till you run out of steam. If you average over a thousand words per session, you’re a big chunk writer; less than a thousand suggests you’re a small chunk writer.</div>
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Want to know more about the Chunky Method? Check out <a href="http://www.alliepleiter.com/">Allie Pleiter’s <span style="color: #865345; font-family: inherit;"><span style="border-color: initial; border-image: initial; border-style: initial; font-style: inherit; font-weight: inherit; outline-color: initial; outline-style: initial; transition: all 0.3s linear 0s, all 0.3s linear 0s;">website</span></span>.</a></div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-83497944408093485072018-11-09T07:33:00.001-05:002020-09-08T20:53:14.987-04:00The Stages of a Manuscript<div class="separator" style="clear: both; text-align: center;"><br /></div>
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Stage 1: This is a brilliant idea! Once this thing is published, it will make me instantly famous and very, very rich.</div>
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Stage 2: Okay, it’s a good idea, but how in the world am I going to make this work?</div>
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Stage 3: Whatever possessed me to think this was a good idea? Joss Whedon himself couldn’t figure out how to make all these pieces come together.</div>
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Stage 4: Okay, okay, I think I see how it can work. I really am pretty smart.</div>
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Stage 5: But I SUCK as a writer. This has to be the most boring pile of manuscript crap ever committed to paper.</div>
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Stage 6: So that was a pretty good scene. Clever banter, a little humor. Maybe not every reader will abandon ship on page 1.</div>
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Stage 7: I have a book! It didn’t turn out quite like I thought it would (or, it turned out nothing like I thought it would), but there’s a worthwhile story here.</div>
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Stage 8: Okay, it’s out in the world. How do I make people aware of its existence?</div>
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Here’s where I am with the first three books in my <i>Touched by a Demon</i> series:</div>
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Book 1: <i>The Demon Always Wins-</i>-Stage 8</div>
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Book 2: <i>The Demon's in the Details</i>--Stage 7 (with sudden trips back to Stage 3 as I work through my editor’s feedback)</div>
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Book 3: <i>The Demon Wore Stilettos</i>--Stage 3</div>
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How about you?</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com4tag:blogger.com,1999:blog-4496267973912420638.post-20169749545370511452018-10-26T11:37:00.002-04:002020-09-08T20:53:47.069-04:00The Many Facets of Love<div class="separator" style="clear: both; text-align: center;"><br /></div>
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The Greeks have 7 different words to describe love:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Eros (sexual love)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Ludus (playful love)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Philia (friendship)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Agape (selfless love)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Philautia (self-love)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Pragma (longstanding love)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Storge (love of children)</li>
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Good romance novels depict most or even all of these.</div>
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1. The couple is attracted by <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">eros</em>. Sexual chemistry initially draws them to each other, but that’s barely enough to sustain a one-night stand, never mind a happy ever after.</div>
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Example: every romance novel ever written.<span id="more-15096" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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2. Romances are much more fun to read if there’s an element of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">ludus</em>, typically portrayed through banter, and through what the late Blake Snyder called the “fun and games” section of a movie script, where people are chasing around and unexpected things happen. For that matter, Christian Grey’s playroom can even fulfill that need for those so inclined.</div>
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Example: The first half of Loretta Chase’s <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Lord of Scoundrels</em>, where Jess and Dan spar and try to keep their distance from one another, even while attraction drags them relentlessly together.</div>
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3. In most well-constructed romance novels, there’s also <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">philia</em> in the form of support from the couples respective communities. This gives each lover someone to bounce things off of, and a chance to gather more objective input as problems start to mount.</div>
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Jenny Crusie is the mistress of this. Every one of her books has, or builds, a rich, positive community. In <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Bet Me,</em> her RITA® award-winning romance, Minerva’s cadre of friends and family are there to back her up at every step. In <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Dogs and Goddesses</em>, the three protagonists start out as strangers but go on to form a solid, supportive community.</div>
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4. In almost every romance novel I’ve ever read, in order to earn their happy ever after, the protagonist must display <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">agape, </em>the ability to love the other selflessly and to put the other’s needs ahead of their own.</div>
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I’m going to cite my own debut novel, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em>, here. Although Belial starts the novel intent on corrupting and destroying the heroine, Dara, once he falls in love with her he will do anything, including risking destruction in the Lake of Fire, to save her.</div>
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5. It may seem to run counter to what I just said about <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">agape</em>, but to complete their character arc, the protagonist must also learn <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">philautia, </em>self-love. This occurs in the form of overcoming the character flaw that is keeping them from succeeding in the quest the plot calls for them to accomplish.</div>
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In <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Lord of Scoundrels</em>, Dain must overcome his horrific childhood and learn to accept and love himself to truly become a couple with Jessica.</div>
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6. Finally, the happy ever after ending is a promise of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">pragma</em>, long-term love.</div>
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In a country where the divorce rate runs between 40 and 50%, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">pragma</em> is what every couple dreams about. It’s also what romance novels, by definition, offer their readers. The two rules for romance novels are: 1) They must contain a central romance and 2) They must have a “satisfying and optimistic” ending–the promise of a future together for the couple.</div>
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7. Finally, the desire for <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">storge, </em>love of children, may explain readers’ love of epilogues, which often feature the children of the couple making an appearance.</div>
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Romance writers: we do it all.</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com1tag:blogger.com,1999:blog-4496267973912420638.post-51226746329676294442018-10-19T09:27:00.000-04:002018-10-19T09:27:04.243-04:00So How Are Those Amazon Ads Working Out for You? Part 2<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
Last week, we talked about how Amazon ads work for authors at a hypothetical level. This week. we’re going to talk about how they worked for me when I ran them.</div>
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My ad campaign was put together by a publicity agency with stock set of keywords for my type of novel, plus some that I suggested.</div>
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Here are the overall numbers and top performing keywords from Campaign #1:</div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Ad copy:</span> Sometimes you have to go through Hell to claim your Heaven.<span id="more-15128" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></span></div>
<table style="background-color: white; border-spacing: 0px; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin: 0px 0.077em 1.923em 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline; width: 582px;"><tbody style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">7,477</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">15</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">$0.35</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">$5.22</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">$2.99</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">174.58%</span></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Impressions</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicks</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">ACPC</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Spend</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Total Sales</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">ACoS</span></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Keywords</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Match</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">CPC Bid</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Impressions</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicks</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">ACPC*</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Spend</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Sales</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Acos**</span></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">books</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">1,120</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">3</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.36</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$1.07</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$2.99</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">35.79%</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">win win</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">441</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">1</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.08</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.08</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">devil</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">395</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">1</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.27</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.27</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">bible</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">292</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">demon</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">231</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">3</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.29</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.87</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">enemies to lovers</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">218</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">shiloh walker</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">217</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">widow</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">180</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">pc cast</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">145</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">christina dodd</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">132</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">bitten</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">131</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">fate</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">124</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">touched</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">121</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">dante</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">118</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">halfway to the grave</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">102</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">always</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">99</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">the darkest night</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">99</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">jd robb</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">91</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">cheyenne mccray</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">89</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">rise of the fallen</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">88</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">erin mccarthy</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">80</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">it lucas</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">77</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">scars</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">71</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">soulmates</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">69</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">shiver</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">63</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td colspan="2" style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="179">*Average Cost Per Click</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;">**Average Cost of Sales</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td></tr>
</tbody></table>
<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
And here are the results from Campaign #2:</div>
<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Ad copy:</span> Sparks fly upward when fallen angel Belial comes to Earth on a mission to corrupt God’s favorite in this Golden Heart® winner.</div>
<table style="background-color: white; border-spacing: 0px; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin: 0px 0.077em 1.923em 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline; width: 582px;"><tbody style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">20,960</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">17</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.37</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">$6.30</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44"></td><td colspan="2" style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="108">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$.0.00</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Impressions</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicks</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">ACPC</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Spend</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td colspan="2" style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Total Sales</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">ACoS</span></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Keywords</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Match</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">CPC Bid</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Impressions</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicks</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">ACPC*</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Spend</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Sales</span></td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Acos**</span></td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">books</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">3,510</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">4</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.33</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$1.30</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">win win</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">1,212</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">devil</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">1,013</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">demon</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">769</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">5</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.45</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$2.27</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">shiloh walker</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">741</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">touched</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">457</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">1</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.37</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.37</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">bitten</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">424</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">christina dodd</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">412</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">always</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">398</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">pc cast</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">385</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">fate</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">366</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">widow</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">362</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">soulmates</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">353</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">enemies to lovers</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">323</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">molly harper</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">285</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">halfway to the grave</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">266</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">redemption</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">239</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">1</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47">$0.37</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.37</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">shiver</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">232</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">marked</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">223</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">donya lynne</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">223</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">cheyenne mccray</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">222</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">erin mccarthy</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">217</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">rise of the fallen</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">216</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">tina folsom</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">207</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
<tr style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="115">the darkest night</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">Broad</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64">$0.50</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="82">202</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="44">0</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="47"> –</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="61">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="41">$0.00</td><td style="border-bottom-color: initial; border-bottom-style: initial; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: rgba(0, 0, 0, 0.1); border-top-style: double; border-width: 4px 0px 0px; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: opacity 0.3s linear 0s; vertical-align: baseline;" width="64"> –</td></tr>
</tbody></table>
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Before we talk about results, let’s take a moment to review what we learned last week:</div>
<ol style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1.5em 3em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Impressions (i.e. position in search results) is determined by:<ol style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Keywords and match type (exact, phrase or broad)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Bid per click.</li>
</ol>
</li>
</ol>
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First takeaway–despite getting 27,000 impressions across both campaigns, I only sold one book. On the plus side, I only spent $11.52, so not a huge investment for an opportunity to start figuring things out.</div>
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Second takeaway is that Campaign #2 did much better than #1 in terms of impressions (like, three times better), but they used the same keywords, matching and bid per click. Both ads ran at the same time, so that’s not a factor.</div>
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The only difference I can identify between Campaign #1 and Campaign #2 is the ad copy. The copy for campaign #2 contains the word “winner,” which is a broad match for my keyword “win-win.” That accounts for 1212 extra impressions, but it doesn’t explain the full delta.</div>
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For example, Campaign #1 got 1120 impressions for the keyword “books,” while Campaign #2 got 3510–three times as many.</div>
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Third takeaway is that, while Campaign #2 did better in terms of impressions, Campaign #1 did better in terms of clicks per impression by 40:1.</div>
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If I’m constructing an ad campaign aimed at brand awareness, which has value for a total newbie like myself, but no immediate payoff, the second campaign was better.</div>
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If, on the other hand, I’m shooting for impressions that drive clicks, the first worked better.</div>
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My fourth and final takeaway from this initial foray into Amazon ads is that before I try this again, I need to glean a much better understanding of how Amazon ads work.</div>
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Some of the other Eight Ladies have indicated they’d rather stick a fork in their eye than spend hours analyzing data. I, on the other hand, have a data analysis background and I’m totally geeking out over this.</div>
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You’ll be hearing more on this topic.</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com0tag:blogger.com,1999:blog-4496267973912420638.post-80721216940348357912018-10-12T08:50:00.001-04:002018-10-12T08:50:27.079-04:00How Are Those Amazon Ads Working Out for You? (Part 1)<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-gDsV4-U8Hw0/W8CYhRSKFZI/AAAAAAAAQ7M/kjfTfleZU-MrbLTWrI77e-NuHtBm5zTuACLcBGAs/s1600/Amazon%2BLogo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="156" data-original-width="323" height="154" src="https://4.bp.blogspot.com/-gDsV4-U8Hw0/W8CYhRSKFZI/AAAAAAAAQ7M/kjfTfleZU-MrbLTWrI77e-NuHtBm5zTuACLcBGAs/s320/Amazon%2BLogo.png" width="320" /></a></div>
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Today I’m going to provide a brief survey of Amazon ads and how they work for authors.</div>
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Disclaimer: I did my research on the Internet. Although I tried to cross-verify all the information provided below, it’s entirely possible I fell prey to some of the misinformation floating around the Web. (!) Eight Ladies Jilly and Kay have both taken classes on Amazon advertising, so I’m counting on them to correct any egregious errors.</div>
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There are three types of Amazon Ads:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Headline Search Ads (primarily for brand awareness)<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Allows you to display multiple products at once</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Product Display Ads<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Allows for interest targeting</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Allows addition of custom copy and images</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Allows selection of pages on which to appear on (i.e. similar products or competitive products)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicking link sends customer to vendor’s website</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Sponsored Product Ads<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Keyword-driven</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Auction-based</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Allows for custom copy but not custom images</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicking link sends customer to book’s Amazon product page</li>
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Sponsored Product ads are the ones best suited for selling books, so we will focus on them.<span id="more-14986" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></span></div>
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Sponsored Product Ads can show up in three different places on Amazon:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">On the page of search results for a keyword</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">On a product page, below the product description and the line of “also boughts.”</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">On a product page, next to the “also boughts” and under the 1-click box. (I haven’t seen any of these recently. I heard some rumblings in the community a while back that this excellent tool for generating sales had been removed, and I think that’s true. Alternative theories welcome.)</li>
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There are three terms you need to know to understand how Amazon ads work:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Impressions</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicks</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Sales</li>
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I<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">mpressions</span> are the number of times your ad is selected to be displayed on Amazon search results or product pages. An impression is an opportunity to get your book in front of a customer. Since impressions are free, one approach is to simply aim for the highest possible number of impressions., especially if you’re a newbie author with no platform.</div>
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It is not clear to me if Amazon counts an impression only when a customer actually sees it, or if they count every ad that’s selected to appear. So if they get ten pages worth of search results, and your ad appears on page 10, does that count as an impression, or does it only count when the customer pages all the way through to page 10?)</div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Clicks</span> are exactly what you think: the number of times a customer clicks on your ad, thereby linking to the product page for your specific book. Clicks are not free. You bid on clicks, and every time a customer clicks on your ad, you pay Amazon the amount you bid. So, if you bid fifty cents per click and your ad gets one hundred clicks, you will owe Amazon fifty dollars–whether or not you sell a single book. (Note: you set a per-day budget when you set up your campaign, which prevents you from spending more than you planned in the event your ad proves to be a click-magnet.)</div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Sales</span> are the number of times the customer who clicked goes on to purchase your book.</div>
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The best possible scenario is to set up an ad campaign that generates tons of impressions, but causes only those customers who will buy to click on the ad.</div>
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This, as you can imagine, is really tricky to achieve.</div>
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An ad is selected for an impression by the Arcane Amazon Algorithm (AAA) based on multiple criteria. Although how this works is a bigger secret than the recipe for Coca- Cola®, some of these criteria can be inferred from the information the Zon collects when you set up your ad campaign. These include:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Keywords</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Negative keywords (words/phrases to exclude)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Match Type<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Broad (all the keywords, in any order, plus plurals, variations and related keywords)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Phrase (exact phrase or sequence of keywords, plus plurals and variations)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Exact (exactly matches the keyword or sequence of keywords)</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Default bid per click</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">You can also choose to allow Amazon to exceed your bid by up to 50% when an ad is eligible to show up in the top of search results.</li>
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Other bits of the AAA are forever unknowable and appear to be subject to intermittent tweaking by the Amazon techies. It is reasonable to assume that these tweaks are designed with one of two goals in mind:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">To increase Amazon’s ad revenue (e.g. to maximize the number of clicks per impression)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">To provide a better customer experience (thereby increasing Amazon’s product revenue)</li>
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Given the info the Zon collects at setup and the above rules (and using my 30+ years work experience as a programmer), I infer the following about the algorithm:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">It selects on matches for keywords, based on both the keyword and match type, typically returning with far more candidates that it can display on a page (or even multiple pages).</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">It then filters for the matches with the highest bids per click. (See Rule #1 above)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">It then filters for the high-bid matches with the best sales rank (see Rule #2 above)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">It then applies eye of frog and toe of newt.</li>
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Note: This is not, I’m sure, a complete representation of how this works. It’s also not necessarily in the right order.</div>
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In addition to filtering based on these criteria, the AAA also sorts based on them, so that the best-fitting, highest-paying, most-selling items show up on the first page of results.</div>
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Let’s walk through this with a real-life example. For simplicity, we will look at the first page of results on the product page only.</div>
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I set up my ebook, <a href="https://www.amazon.com/Demon-Always-Wins-Touched-Book-ebook/dp/B07G2RLLZP/ref=sr_1_1?ie=UTF8&qid=1538950408&sr=8-1&keywords=demon+always" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em>,</a> with a number of keywords, including “enemies to lovers.” I bid 50 cents per click. At the time the campaign ran, my book was ranked around 20,000 in the Kindle store.</div>
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Let’s assume, for purposes of this illustration, that the keyword the shopper typed in the search bar was an exact match: “enemies to lovers.” Since that’s one of my keywords, my ad goes into the hopper for an ad to be displayed, along with the ads of every other advertiser (book or not) who has that keyword.</div>
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Let’s further assume that 100 authors have “enemies to lovers” in their keyword list. Since only seven books appear on a product page beneath the “also boughts,” the Zon got more results than they have real estate to accommodate on that first page. People may click on the arrow and view additional pages, but I suspect they usually don’t.</div>
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Five of the other authors bid $.75 or $1.00 per click. They grabbed the first five slots.</div>
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That leaves two.</div>
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Ninety of the other authors only bid $.25 per click. I beat them.</div>
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Now it’s down to me and the four remaining advertisers to slug it out for those remaining two prime slots on the product page. Among those candidates, my sales rank is the second best. I grab the last spot.</div>
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Yay!</div>
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Next week: What actually happened in my two actual Amazon Ad campaigns.</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-69568158268833116452018-09-30T16:08:00.001-04:002020-09-08T20:54:04.948-04:00To Show or Not to Show<div style="background-color: white; border: 0px; color: #444444; font-family: "open sans", "helvetica neue", helvetica, arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
I’ve received a couple of invitations to talk to local book clubs about <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> and it looks like one of those will actually happen.</div>
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The second invitation got rescinded after the friend who offered me the invitation read the published version (she’d read an early draft) and realized how explicit the loves scenes in the book are. Her group, she said, don’t really like discussing books like that.</div>
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Okay, that’s fair.</div>
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On the other hand, she also said that she liked how much stronger a character Dara was in the final version. Here’s the thing: those two things are interrelated. One reason Dara seems much stronger now is because we see her gritting her teeth and resisting a gorgeous demon who is the embodiment of temptation.</div>
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In the early drafts of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">TDAW</em>, the physical interactions between Belial and Dara were limited. Anything beyond kissing happened behind closed doors.<span id="more-14994" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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That was because I was uncomfortable writing sex scenes. Opening the door to Belial and Dara’s bedroom felt like I was opening the door to my own. I remember when I met with my writing group about a later manuscript, the first I’d ever shown them that had an actual sex scene, I told them any verbal critique of that scene was off the table. They could give me written notes, but we weren’t going to talk about it.</div>
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For Dara and Belial’s story, this prudish attitude proved problematic. Belial’s three tried and true snares for entrapping his victims were:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Wealth</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Fornication</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Corruption of the sanctuary</li>
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Having the plot revolve around something I wasn’t prepared to show maimed my story.</div>
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After an agent told me she loved my book and thought it was amazing but didn’t think she could sell it because it lacked sexual tension, I went back and took a hard look at what I’d written. Not only was I making half the battle between my characters happen off screen, I was failing to show the part of the battle where Belial finally succumbs to Dara, something crucial to his character arc.</div>
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The thing is, if you’re writing in deep third point-of-view and you really want your reader to feel like she’s inside your characters, experiencing what they’re experiencing, you can’t shut the door in her face when the most intimate and significant part of the story takes place.</div>
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(This presupposes that the loves scenes are an integral part of the plot, not just a salacious version of an Ikea instruction sheet.)</div>
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I truly want my readers to feel immersed in my stories, so I womanned up and wrote the damn scene.</div>
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How did that turn out?</div>
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Keyrsten Robinson over at <a href="http://www.smutandbonbons.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">Smut and Bon Bons</a> said, “Dara’s attraction but deflection of Belial and his efforts in the beginning was quite the turn on. The more she denied him through her attraction, the more the sexual tension grew. Once it hit the sexual tension peak, it was like a damn explosion … one I would gladly stand in the middle of.”</div>
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I’m taking that to indicate I was successful.</div>
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So what do you think? Door open or closed?</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com3tag:blogger.com,1999:blog-4496267973912420638.post-39840109471058833232018-09-28T06:55:00.001-04:002018-10-10T21:30:45.924-04:00An Interview with Belial<div class="separator" style="clear: both; text-align: center;">
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Today I'm going to ask you to jump over to <a href="https://www.dlieber.com/blog">Ink and Magick </a>to read an interview with Belial from<i> The Demon Always Wins</i>.<br />
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His interviewer is a saucy young witch with scant respect for a venerated demon. D. Lieber, the owner of <i>Ink and Magic,</i> told me it's the only guest interview she's ever read where she laughed aloud. And one of my friends from <a href="https://eightladieswriting.com/">Eight Ladies Writing</a> told me she nearly spat coffee on her keyboard.<br />
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Here's a quick taste:<br />
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<i><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Welcome to Ink & Magick. I’m your friendly neighborhood witch.
What kind of spell can I get for you today?</span><o:p></o:p></i></div>
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<i><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;"><br /></span></i></div>
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I am Belial, Chief Operating Demon of Hell and soon to be
Chief Executive Demon, second only to Satan himself. What could I possibly need
from a young woman who spends her time dismembering frogs?</div>
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<i>Well, aren't we
hoity-toity? Cool your jets there, demon-boy. I do a lot of these interviews,
and I happen to know at least three other demons who also claim to be
second-in-command in Hell. <o:p></o:p></i></div>
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<i><br /></i></div>
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The others are exaggerating. Satan has promised that if I
seduce Dara Strong into cursing the Enemy, I will win that promotion.</div>
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<br /></div>
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<i>Yeah, well he promised
me that if I let him voh-de-oh-doh without a condom, I wouldn't get knocked up,
but I've got a little cambion at home with his daddy's glowing red eyes that
says he's a big, fat liar.<o:p></o:p></i></div>
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Pop over--you'll enjoy!Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-88811935648767079152018-09-21T08:45:00.001-04:002020-09-08T20:52:28.833-04:00My First DNF (Did Not Finish)<div class="separator" style="clear: both; text-align: center;"><br /></div>
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So I got a note from an old friend and former co-worker the other day, saying they couldn’t finish <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> because it was too scary. Pressed, she admitted that she never actually started it–just the idea of demons freaked her out.</div>
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I was sorry she couldn’t enjoy the book, but I didn’t really take it to heart. It didn’t feel like a rejection of my work so much as a rejection of the genre. Since I have no expectation that I’m going to convert anyone who doesn’t like paranormal over to reading it, I wasn’t upset.</div>
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What felt a little more personal was the lady at the gym who declined to read it because of the cursing in the first chapter. I pointed out that only the bad guys curse, but she wasn’t swayed. Cursing makes her uncomfortable.<span id="more-14876" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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I think the reason this felt different was because, for the first reader mentioned, there was nothing I could have done with this story that would have made her a fan. For the second, some fairly minor changes in execution might have altered her perceptions.</div>
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The problem with that is, the first scene in my book, which features God, Satan, Loki, Zeus and my hero, the demon Belial, playing poker in the ninth ring of Hell, is the one that grabs most readers. In it, the characters smoke cigars, drink whisky and rib each other the way men do when they’re playing cards. And the first cursing incident occurs when Satan calls Loki a “reindeer-f**cker.” That totally cracks me up. I wouldn’t change it for anything.</div>
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The fact is, while the book is often funny, it is not a lighthearted read. It’s about a demon who is absolutely determined to corrupt and destroy a very nice woman in pursuit of promotion to Chief Executive Demon of Hell. He throws everything he has–money, supernatural seduction skill, and his unique ability to see into the heart of who she is–into achieving that goal. Compared to that, a few f-bombs seem like pretty small potatoes.</div>
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What kinds of feedback have you received on your writing (or other artistic creations) that made you stop and reconsider what goes into your work?</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com3tag:blogger.com,1999:blog-4496267973912420638.post-19176571618577581802018-09-09T08:56:00.002-04:002020-09-08T20:52:41.393-04:00My First Book Birthday<div class="separator" style="clear: both; text-align: center;"><br /></div>
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Saturday, September 1, was my debut book release. It went well–I even received a lovely bouquet of roses from my daughter, congratulating me on achieving a life-long dream.</div>
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Because I’d badgered, I mean, encouraged people to pre-order the ebook, my royalties report on my Amazon Central Dashboard looked like this at the end of the first day:</div>
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<tr role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><th class="sorting_disabled" colspan="1" rowspan="1" style="border: 0px; font-family: inherit; font-size: 1.2rem; font-style: inherit; line-height: 1.615em; margin: 0px; outline: 0px; padding: 0.462em 1.154em; text-align: left; text-transform: uppercase; transition: all 0.3s linear 0s; vertical-align: baseline;">MARKETPLACE</th><th class="sorting_disabled right" colspan="1" rowspan="1" style="border: 0px; font-family: inherit; font-size: 1.2rem; font-style: inherit; line-height: 1.615em; margin: 0px; outline: 0px; padding: 0.462em 1.154em; text-align: left; text-transform: uppercase; transition: all 0.3s linear 0s; vertical-align: baseline;">CURRENCY</th><th class="sorting_disabled right" colspan="1" rowspan="1" style="border: 0px; font-family: inherit; font-size: 1.2rem; font-style: inherit; line-height: 1.615em; margin: 0px; outline: 0px; padding: 0.462em 1.154em; text-align: left; text-transform: uppercase; transition: all 0.3s linear 0s; vertical-align: baseline;">EBOOK ROYALTY</th><th class="sorting_disabled right" colspan="1" rowspan="1" style="border: 0px; font-family: inherit; font-size: 1.2rem; font-style: inherit; line-height: 1.615em; margin: 0px; outline: 0px; padding: 0.462em 1.154em; text-align: left; text-transform: uppercase; transition: all 0.3s linear 0s; vertical-align: baseline;">PAPERBACK ROYALTY</th><th class="sorting_disabled right" colspan="1" rowspan="1" style="border: 0px; font-family: inherit; font-size: 1.2rem; font-style: inherit; line-height: 1.615em; margin: 0px; outline: 0px; padding: 0.462em 1.154em; text-align: left; text-transform: uppercase; transition: all 0.3s linear 0s; vertical-align: baseline;">TOTAL ROYALTY</th></tr>
</thead><tbody style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<tr class="odd" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.com</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">USD</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">124.44</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">124.44</td></tr>
<tr class="even" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.co.uk</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">GBP</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">1.30</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">1.30</td></tr>
<tr class="odd" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.de</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">EUR</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="even" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.fr</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">EUR</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="odd" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.es</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">EUR</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="even" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.it</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">EUR</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="odd" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.nl</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">EUR</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="even" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.co.jp</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">JPY</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">108.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">108.00</td></tr>
<tr class="odd" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.in</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">INR</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="even" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.ca</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">CAD</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">5.34</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">5.34</td></tr>
<tr class="odd" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.com.br</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">BRL</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="even" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.com.mx</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">MXN</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td></tr>
<tr class="odd" role="row" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><td style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">Amazon.com.au</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">AUD</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">2.77</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">0.00</td><td class="right" style="border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-image: initial; border-left-color: initial; border-left-style: initial; border-left-width: 0px; border-right-color: initial; border-right-style: initial; border-right-width: 0px; border-top: 4px double rgba(0, 0, 0, 0.1); font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0.462em 1.154em; transition: all 0.3s linear 0s; vertical-align: baseline;">2.77</td></tr>
</tbody></table>
</div>
</div>
</div>
</div>
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A few things to notice:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">If you add this up, it appears that by the end of the first day, I earned just shy of $250.00. Unfortunately, this isn't true. Each of those amounts are in local currencies. If you recalculate that last column in U.S. dollars, it actually comes out to $124.44</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">I have no paperback sales. Since I know at least one, and probably more, people who ordered the paperback on Saturday, I think this is because paperback sales don’t record until the book actually ships.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">This doesn't include revenue from Kindle Unlimited, because I didn't enroll in that program until Day 2. </li>
</ol>
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I elected to enroll <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> in Kindle Unlimited. This was a decision I debated with the other Ladies, because Amazon has really been challenged, over the past few years, to deal equitably with KU authors. Book scammers and stuffers have been gobbling up the lion’s share of the bonus money through unfair practices (e.g. writing fake books that don’t actually contain a coherent story and jamming a bunch of junk into a book to inflate the number of pages that show up as read when the reader jumps to the end). Fortunately, the Zon recently took action to remedy these problems and I’m hearing good things about the results.</div>
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In other statistics:</div>
<ul style="background-color: white; border: 0px; color: #444444; font-family: "open sans", "helvetica neue", helvetica, arial, sans-serif; font-size: 14px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1.5em 3em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">I have seven reviews showing on Amazon, averaging 4.8 stars.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">My book, at the highest point I saw, ranked 3539 in Kindle Paranormal romance and 65,538 overall in the paid Kindle store.</li>
</ul>
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Over the next month, I have a blog tour planned, including a feature on the <a href="https://happyeverafter.usatoday.com/2018/09/06/jeanne-oates-estridge-interview-the-demon-always-wins/"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">USA Today</em>HEA blog </a>that I did on Thursday, September 6th and a really fun recipe for the <i>Alpha Male Cafe</i> on the<a href="http://www.ismellsheep.com/2018/09/alpha-male-dinner-belial-hells-chief.html"> I Smell Sheep blog</a> that went up today. Although I know blog tours work better to build name recognition than to actually sell books, I’m hoping to score a few more sales over the course of the month.</div>
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So if you know anyone who’s interested in reading a "devilishly good match made in heaven*" please feel free to share this link: <a href="https://www.amazon.com/gp/product/B07G2RLLZP?ie=UTF8&tag=ism09e-20&camp=1789&linkCode=xm2&creativeASIN=B07G2RLLZP"><em style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em>.</a></div>
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*From actual reviewers on Amazon.com who actually liked my book!</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com4tag:blogger.com,1999:blog-4496267973912420638.post-58791189216210928522018-08-31T07:30:00.000-04:002018-08-31T07:30:22.555-04:00In Which I Freak Out a Little<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
People kept warning me that marketing a book is really time-consuming. It wasn’t that I didn’t believe them, exactly. More that I didn’t know enough about what I’d have to do to understand how much time we were talking about.</div>
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Let me educate you:</div>
<ol style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1.5em 3em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">You need to grow your platform. That means:<ol style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Aggressively friending people on Facebook.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Inviting all those brand new friends to Like your Author page</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Dealing with the sudden onset of people, in turn, friending you, many of whom I suspect are Russian trolls and Nigerian princes.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Which means reviewing profiles. Despite your best efforts, some of the ones you accept will immediately attempt to contact you via Messenger to a) offer you a business opportunity (Buy My Jewelry! Day Trade at Home!) or b) request money for their charity.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Searching out people to follow on Twitter.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Following them back (which requires looking at their tweets to be sure you’re not following a known psychopath)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Being winsome on Instagram. (That’s much easier. See flower pics below.)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Participating in any other social media you can tolerate. (Hasn’t happened–I’m already well over my tolerance limit with Twitter, which a writing friend likened to an “angry kaleidoscope.”</li>
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</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Collect as many invitations as you can muster to appear on blogs, with the understanding that each of them is going to want a completely original blog post and a never-before-seen snippet from the book. Thus far I’ve written:<ol style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">A recipe describing Belial, my protagonist, for the Alpha Male Cafe over at <a href="http://www.ismellsheep.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">I Smell Sheep</a>, a paranormal romance blog. That one will appear on September 9.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">A post titled, “When the Drapes Don’t Match the Carpet,” on the importance of covers conveying what’s inside the book for <a href="http://freshfiction.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Fresh Fiction</a>, appearing September 13</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">A Q&A for the <a href="https://happyeverafter.usatoday.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">USA Today HEA blog</a> for September 6th (including a pic of me with my 90’s hair, if you’re interested. I must say, I had a bucket of hair back in the 90’s.)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">An interview with Belial for D. Lieber’s <a href="https://www.dlieber.com/blog" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Ink and Magick</a> blog that begins with the phrase, “Welcome to Ink & Magick. I’m your friendly neighborhood witch. What kind of spell can I get for you today?” Date yet to be determined.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">And we’re working on several more. For that reason, I share with you a half dozen of the bazillion wildflower pictures I’ve taken over the past few years.<div class="tiled-gallery type-rectangular" data-carousel-extra="{"blog_id":55685625,"permalink":"https:\/\/eightladieswriting.com\/2018\/08\/28\/jeanne-in-which-i-freak-out-about-time\/","likes_blog_id":55685625}" data-original-width="660" itemscope="" itemtype="http://schema.org/ImageGallery" style="border: 0px; clear: both; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px 0px 20px; outline: 0px; overflow: hidden; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
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<a border="0" href="https://eightladieswriting.com/2018/08/28/jeanne-in-which-i-freak-out-about-time/wild-hyacinth/#main" itemprop="url" style="background: 0px 0px; border: none; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline; width: auto;"><img alt="Wild hyacinth" data-attachment-id="14790" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"2.2","credit":"","camera":"SM-G900T","caption":"","created_timestamp":"1462003933","copyright":"","focal_length":"4.8","iso":"50","shutter_speed":"0.025","title":"","orientation":"1"}" data-image-title="Wild hyacinth" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/wild-hyacinth.jpg?w=574" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/wild-hyacinth.jpg?w=168" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/wild-hyacinth.jpg" data-orig-size="2976,5312" data-original-height="287" data-original-width="161" height="287" itemprop="http://schema.org/image" src="https://eightladieswriting.files.wordpress.com/2018/08/wild-hyacinth.jpg?w=161&h=287" style="background: 0px 0px; border: none; box-shadow: none; height: 241px; margin: 2px !important; max-width: 100%; opacity: 0.9; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: middle; width: 135px;" title="Wild hyacinth" width="161" /></a></div>
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<a border="0" href="https://eightladieswriting.com/2018/08/28/jeanne-in-which-i-freak-out-about-time/wild-phlox/#main" itemprop="url" style="background: 0px 0px; border: none; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline; width: auto;"><img alt="Wild phlox" data-attachment-id="14791" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"2.2","credit":"","camera":"SM-G900T","caption":"","created_timestamp":"1462006061","copyright":"","focal_length":"4.8","iso":"40","shutter_speed":"0.025","title":"","orientation":"1"}" data-image-title="Wild phlox" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/wild-phlox.jpg?w=574" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/wild-phlox.jpg?w=168" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/wild-phlox.jpg" data-orig-size="2976,5312" data-original-height="287" data-original-width="161" height="287" itemprop="http://schema.org/image" src="https://eightladieswriting.files.wordpress.com/2018/08/wild-phlox.jpg?w=161&h=287" style="background: 0px 0px; border: none; box-shadow: none; height: 241px; margin: 2px !important; max-width: 100%; opacity: 0.9; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: middle; width: 135px;" title="Wild phlox" width="161" /></a></div>
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<a border="0" href="https://eightladieswriting.com/2018/08/28/jeanne-in-which-i-freak-out-about-time/yarrow/#main" itemprop="url" style="background: 0px 0px; border: none; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline; width: auto;"><img alt="Yarrow" data-attachment-id="14792" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"2.2","credit":"","camera":"SM-G900T","caption":"","created_timestamp":"1465030473","copyright":"","focal_length":"4.8","iso":"40","shutter_speed":"0.0078740157480315","title":"","orientation":"1"}" data-image-title="Yarrow" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/yarrow.jpg?w=574" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/yarrow.jpg?w=168" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/yarrow.jpg" data-orig-size="2976,5312" data-original-height="287" data-original-width="161" height="287" itemprop="http://schema.org/image" src="https://eightladieswriting.files.wordpress.com/2018/08/yarrow.jpg?w=161&h=287" style="background: 0px 0px; border: none; box-shadow: none; height: 241px; margin: 2px !important; max-width: 100%; opacity: 0.9; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: middle; width: 135px;" title="Yarrow" width="161" /></a></div>
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<a border="0" href="https://eightladieswriting.com/2018/08/28/jeanne-in-which-i-freak-out-about-time/lily-of-the-valley/#main" itemprop="url" style="background: 0px 0px; border: none; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline; width: auto;"><img alt="Lily of the Valley" data-attachment-id="14793" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"2.2","credit":"","camera":"SM-G900T","caption":"","created_timestamp":"1462093494","copyright":"","focal_length":"4.8","iso":"50","shutter_speed":"0.033333333333333","title":"","orientation":"1"}" data-image-title="Lily of the Valley" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/lily-of-the-valley.jpg?w=574" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/lily-of-the-valley.jpg?w=168" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/lily-of-the-valley.jpg" data-orig-size="2976,5312" data-original-height="287" data-original-width="161" height="287" itemprop="http://schema.org/image" src="https://eightladieswriting.files.wordpress.com/2018/08/lily-of-the-valley.jpg?w=161&h=287" style="background: 0px 0px; border: none; box-shadow: none; height: 241px; margin: 2px !important; max-width: 100%; opacity: 0.9; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: middle; width: 135px;" title="Lily of the Valley" width="161" /></a></div>
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<div class="gallery-group images-1" data-original-height="445" data-original-width="251" style="border: 0px; float: left; font-family: inherit; font-style: inherit; font-weight: inherit; height: 374px; margin: 0px; outline: 0px; padding: 0px; position: relative; transition: opacity 0.3s linear 0s; vertical-align: baseline; width: 211px;">
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<a border="0" href="https://eightladieswriting.com/2018/08/28/jeanne-in-which-i-freak-out-about-time/smooth-losestrife/#main" itemprop="url" style="background: 0px 0px; border: none; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline; width: auto;"><img alt="Smooth losestrife" data-attachment-id="14794" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"2.2","credit":"","camera":"SM-G900T","caption":"","created_timestamp":"1469870336","copyright":"","focal_length":"4.8","iso":"50","shutter_speed":"0.0083333333333333","title":"","orientation":"1"}" data-image-title="Smooth losestrife" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/smooth-losestrife.jpg?w=574" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/smooth-losestrife.jpg?w=168" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/smooth-losestrife.jpg" data-orig-size="2976,5312" data-original-height="441" data-original-width="247" height="441" itemprop="http://schema.org/image" src="https://eightladieswriting.files.wordpress.com/2018/08/smooth-losestrife.jpg?w=247&h=441" style="background: 0px 0px; border: none; box-shadow: none; height: 370px; margin: 2px !important; max-width: 100%; opacity: 0.9; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: middle; width: 207px;" title="Smooth losestrife" width="247" /></a></div>
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<a border="0" href="https://eightladieswriting.com/2018/08/28/jeanne-in-which-i-freak-out-about-time/spring-beauty-with-bee-lines-1/#main" itemprop="url" style="background: 0px 0px; border: none; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline; width: auto;"><img alt="Spring beauty with bee lines-1" data-attachment-id="14795" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Spring beauty with bee lines-1" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/spring-beauty-with-bee-lines-1.jpg?w=660" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/spring-beauty-with-bee-lines-1.jpg?w=275" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/spring-beauty-with-bee-lines-1.jpg" data-orig-size="2141,2335" data-original-height="441" data-original-width="405" height="441" itemprop="http://schema.org/image" src="https://eightladieswriting.files.wordpress.com/2018/08/spring-beauty-with-bee-lines-1.jpg?w=405&h=441" style="background: 0px 0px; border: none; box-shadow: none; height: 370px; margin: 2px !important; max-width: 100%; opacity: 0.9; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: middle; width: 340px;" title="Spring beauty with bee lines-1" width="405" /></a></div>
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Because somebody needs to remember to take time to smell those beauties.</div>
</li>
</ol>
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</ol>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com3tag:blogger.com,1999:blog-4496267973912420638.post-35367785546302150562018-08-24T07:42:00.000-04:002018-08-24T07:42:05.395-04:00Interview with Ellen Lindseth<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
I first met Ellen through my 2015 RWA® Golden Heart® class, the Dragonflies.</div>
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<img alt="Lindseth-AGirlDivided-26015-CV-FT" class="wp-image-14707 alignleft" data-attachment-id="14707" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Lindseth-AGirlDivided-26015-CV-FT" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=210&h=315?w=660" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=210&h=315?w=200" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=210&h=315" data-orig-size="1650,2475" data-permalink="https://eightladieswriting.com/2018/08/21/jeanne-interview-with-ellen-lindseth/lindseth-agirldivided-26015-cv-ft/#main" height="315" sizes="(max-width: 210px) 100vw, 210px" src="https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=210&h=315" srcset="https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=210&h=315 210w, https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=420&h=630 420w, https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=100&h=150 100w, https://eightladieswriting.files.wordpress.com/2018/08/lindseth-agirldivided-26015-cv-ft.jpg?w=200&h=300 200w" style="border: 4px double rgba(0, 0, 0, 0.1); float: left; height: auto; margin-bottom: 1.5em; margin-right: 1.5em; margin-top: 0.5em; max-width: 100%; opacity: 1; transition: opacity 0.3s linear 0s;" width="210" /></div>
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Even before we met in person, it became apparent that we had some things in common. Ellen resides in Minnesota, where I lived for three years back in the 90’s. We both love to travel. And we both love flowers.</div>
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The day I posted a picture on Facebook of a water plant I was having trouble identifying and Ellen hopped on to say it was bladderwort, our friendship blossomed. Then, in February of this year, our mutual friend and Dragonfly <a href="https://www.tracybrody.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Tracy Brody,</a> hosted a writers’ retreat on Kiawah Island, off the coast of South Carolina, and we got to spend a week writing, taking long walks on the beach, sharing meals and swapping brainstorming ideas.</div>
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Enough reminiscing. On with the questions!</div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Question 1: I love the idea of a set during WWII. Tell us a little bit about <a href="https://www.amazon.com/Girl-Divided-Ellen-Lindseth/dp/1503903877/ref=sr_1_1?ie=UTF8&qid=1533728431&sr=8-1&keywords=a+girl+divided+ellen+lindseth" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">A Girl Divided,</em>which became available Tuesday on Amazon</a>.</span></div>
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Hi, Jeanne! First, I’d like to thank you for this chance to talk about my debut book. I’m super excited to talk about my story, which is both like and yet unlike other WWII romantic fiction books currently out there, and is receiving very good advance reviews. One thing readers will note right away is that my heroine, Eugenia Baker, never sets foot in Europe. This was a deliberate choice on my part because the war truly was a global conflict, and affected so many other parts of the world, including China, Burma, India, and South Africa – all places that Genie travels through on her journey to the U.S.<span id="more-14705" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"></span></div>
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I also wanted A GIRL DIVIDED to explore themes different from the typical ‘will good triumph over evil’ one. I wanted it to speak to more timeless questions, such as how to juggle societal and familial expectations with one’s own desires, how to balance one’s own ethics against another’s, and even how to survive sexual harassment in the work place. Readers of historical fiction will still find plenty of rich WWII-period detail, and well-researched facts, but the war, in this case, is more catalyst for the journey than the actual focus of the book. A GIRL DIVIDED is primarily about a young woman finding her place in the world, and becoming the person she was meant to be.</div>
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If your readers would like to read more about my plucky heroine, Eugenia – and I hope they do! – A GIRL DIVIDED is now available in paperback, digital and audio formats through on-line sites such as <a href="https://www.barnesandnoble.com/w/a-girl-divided-ellen-lindseth/1128322720?ean=9781503903876" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Barnes & Noble</a>, <a href="https://www.amazon.com/Girl-Divided-Ellen-Lindseth/dp/1503903877/ref=sr_1_1?ie=UTF8&qid=1533728431&sr=8-1&keywords=a+girl+divided+ellen+lindseth" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Amazon</a>, and <a href="https://www.target.com/p/girl-divided-by-ellen-lindseth-paperback/-/A-53706018" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Target.com.</a></div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Question 2: Tell us why you chose traditional publishing, and what were the challenges to getting this story published.</span></div>
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The marketplace, particularly the romance one, is changing. It is increasingly difficult to get a traditional publisher to take a chance on an atypical historical romance, despite my having finaled twice in the RWA’s Golden Heart contest (2014 & 2015) with WWII romances. The feedback I got was that they loved the stories, but didn’t think they could sell them. My agent, the wonderful Laura Bradford, refused to let me get discouraged, and suggested I try my hand at writing WWII women’s fiction. A GIRL DIVIDED is the result of that experiment. Because of my love for romance, I insisted the novel still have a HEA despite its women’s fiction focus.</div>
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Luckily my editor at Lake Union Publishing agreed, and signed me to a two-book contract. This after penning my first romantic story almost fifteen years ago, so it’s been a long journey, but a rewarding one. I think the key in this business is persistence and adaptability. If I had refused to try a slightly different genre, I doubt I would now be published.</div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Question 3: You and your husband travel a lot. What’s the most interesting place you’ve been to?</span></div>
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Wow, that’s a really tough question! I find almost anywhere I go interesting, but if I had to pick, I would say our recent trip to Antarctica was the most surprising. I really didn’t think I would like it, given how much I dislike cold and snow (both of which are plentiful there), but the landscape was so jaw-droppingly beautiful. Everything always looks smaller in photos, so I was really surprised by the reality. When I was in a zodiac cruiser at the base of these enormous cliffs, looking up at the skas nesting on the bare rock thousands of feet in the air, or watching the icebergs larger than our ship pass silently off to the side, the ice electrically blue, more vivid than I thought possible, or even swimming in water so breathtakingly clear I forgot how cold it was (28F to be exact), I quite honestly forgot why I hadn’t wanted to come. I totally lost my heart to the continent.</div>
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<img alt="Ellen in Antarctica" class="alignnone wp-image-14706" data-attachment-id="14706" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"\/","camera":"","caption":"","created_timestamp":"1533711960","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="Ellen in Antarctica" data-large-file="https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=270&h=360?w=660" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=270&h=360?w=225" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=270&h=360" data-orig-size="960,1280" data-permalink="https://eightladieswriting.com/2018/08/21/jeanne-interview-with-ellen-lindseth/ellen-in-antarctica/#main" height="360" sizes="(max-width: 270px) 100vw, 270px" src="https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=270&h=360" srcset="https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=270&h=360 270w, https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=540&h=720 540w, https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=113&h=150 113w, https://eightladieswriting.files.wordpress.com/2018/08/ellen-in-antarctica.jpg?w=225&h=300 225w" style="border: 4px double rgba(0, 0, 0, 0.1); display: inline-block; height: auto; margin: 3.35938px auto 0px; max-width: 98%; opacity: 0.9; transition: opacity 0.3s linear 0s;" width="270" /><div class="wp-caption-text" style="border: 0px; color: #888888; font-family: inherit; font-size: 1.2rem; font-style: inherit; font-weight: inherit; margin-bottom: 0.8075em; margin-top: 0.8075em; outline: 0px; padding: 0px; text-align: center; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
Ellen in Antartica!</div>
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Ellen Lindseth received her B.A.from the University of Colorado, Boulder, has studied at the Loft Literary Center (Minneapolis, MN), and is a member of the Women’s Fiction Writers Association and Romance Writers of America (RWA). Two of her WWII historical romances were finalists in the prestigious RWA® Golden Heart ® contest, and one of her short stories was chosen for publication in Midwest Fiction Writers’ popular anthology. When not writing about the resourceful women of the 1940s, she keeps up her own dream of adventure by flying her own plane, traveling the world with her husband (also a pilot), and taking care of her three rescued kitties and an elderly bearded dragon.</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com0tag:blogger.com,1999:blog-4496267973912420638.post-9161499537124990872018-08-19T06:38:00.001-04:002020-09-08T20:51:08.963-04:00The First Pancake, Part 2<div style="background-color: white; border: 0px; color: #444444; font-family: "open sans", "helvetica neue", helvetica, arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
A couple of weeks ago, we talked about how self-publishing your first book is kind of like making your first pancake–it may turn out just fine, or it may be a scorched, runny mess, depending on how good a job you do of making the batter, setting up the griddle, etc.</div>
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I managed to get <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> set up for pre-order on Amazon on July 31. As of last night, I had 63 pre-orders. That may not seem like much, but according to Kameron Hurley, the average self-published book sells only 250 copies in its lifetime. And while the average traditionally-published book sells 3000 copies over the course of its publication life, 250-300 is the usual first year total.</div>
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So, with twelve days remaining till my book actually becomes available, I’ve already hit 25% of average lifetime sales for self-pubs and of first-year sales for traditional books.</div>
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So yay!</div>
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Some of this was due to the friends I’ve made in the romance writing community over the past few years, including my Romance Writing class at McDaniel College, my RWA® Golden Heart® classes and the wonderful folks over at <a href="http://arghink.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">Argh Ink, </a>where Jenny Crusie so generously <a href="http://arghink.com/2018/08/argh-author-jeanne-estridges-the-demon-always-wins/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">provided me with a bump</a> and the Argh nation, with equal generosity, turned out in support.</div>
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Okay, enough hoopla. Back to the tricky stuff.</div>
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Despite the above celebration, setting up my book on Amazon for pre-orders is definitely an area of questionable pancake for me. Although other platforms roll up your pre-orders and include them in your first day’s sales, Amazon does not. When you set a book up for pre-order, Amazon’s calculation looks more like:</div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Debut Day Sales + 1/2 (Debut Day – 1) Sales + 1/4 (Debut Day – 2) Sales + 1/8 (Debut Day – 3) Sales, etc. </span>(I think this goes out 30 days).</div>
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Which means that the 60 or 70 books I sell before my Debut Day won’t help my Amazon sales rank to any appreciable degree.</div>
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Despite this, I’m still okay with my decision. Setting the book up for pre-order allowed me to work through a series of decisions, missed deadlines and outright errors before I was able to make the ebook available for pre-order. And, since I have a publicity team setting up blog tours and ads based on a September 1 release date, releasing late would have created a bigger issue.</div>
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The other value of pre-orders is they will allow me to measure the effectiveness of of my publicity team, because I’ll be able to compare how many books their publicity sold compared to my own efforts.</div>
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Would anyone out there care to throw out some words of warning about other potential pitfalls?</div>
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Because I’d sure love to hear them!</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com1tag:blogger.com,1999:blog-4496267973912420638.post-77174026408937459052018-08-10T10:29:00.000-04:002018-08-10T10:29:03.243-04:00July Progress Report<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
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<span style="font-family: inherit; font-style: inherit; font-weight: 700;">Goals for July:</span></div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">1. Complete my revision of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon’s in the Details</em> and send it off to my copy editor on August 1, as scheduled.<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Done. Exactly on schedule, as it happens.</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;"> Get <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> loaded into Amazon for pre-orders before I head for the RWA® National conference, so that I can invite people to pre-order.<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Good news: The ebook is available on Amazon for pre-order. I ran into some issues in work I’d contracted out, though, so it didn’t happen until July 31st.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">More good news: As of this writing, I’ve sold 51 books! Woo-hoo!</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Get through the RWA® National Conference.<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Done.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The basket of apples and bookmarks pictured at the top of this blog is a recreation of the one I set up in the Goody Room at the conference. I gave away maybe fifty bookmarks and about three dozen apples over the course of four days.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The honor of taking home the necklace (aka “winning the Golden Heart”) went to <a href="https://kayhudson.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Kay Hudson </a>for <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Jinn on the Rocks</em>. On the plus side, I did meet a couple of agents at the GH reception and they requested submissions of my contemporary romance, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Girl’s Best Friend</em>, when it’s ready. So now I’m trying to figure out how to make that happen without losing momentum on my paranormal series.</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Work with <a href="http://www.barclaypublicity.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Barclay Publicity</a> on my release campaign for <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins.</em><ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">I’ve been working diligently to grow the following for my <a href="https://www.facebook.com/JeanneEstridgeFanPage/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">Facebook author page </a> and to acquire more Twitter followers. Both of which I’ve made progress on–452 FB page likes and 536 Twitter followers. Neither of which is anywhere near what I need for effective marketing, but it’s an improvement.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">I’ve also been working with Barclay on identifying the optimal item to reward newsletter signups. More on that in a separate post.</li>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Goals for August:</span></div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Get the paperback version of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> loaded into Amazon.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Complete 80 pages in book 3, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon Wore Stilettos</em>.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Document all the stuff I’ve figured out working on getting <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins </em>published so I don’t have to relearn it in December when I load <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon’s in the Details.</em></li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Revise <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">Girl’s Best Friend</em> and turn it over to a critique partner.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">DON’T volunteer to judge any more contests or take on any more tasks at my local chapter.</li>
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If you’re interested in pre-ordering <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em>, you can do that <a href="https://www.amazon.com/Demon-Always-Wins-Touched-Book-ebook/dp/B07G2RLLZP/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1533562281&sr=1-1" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">here.</a></div>
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If you’d like to read some of the book before you decide, you can find the first three chapters <a href="https://www.jeanneestridge.com/the-demon-always-wins/?action=excerpt" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear 0s, background-color 0.3s linear 0s; vertical-align: baseline;">here</a>.</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-22045453182883034702018-08-04T07:39:00.001-04:002020-09-08T20:51:25.304-04:00The First Pancake<div class="separator" style="clear: both; text-align: center;"><br /></div>
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There’s a wonderful indie comedy from 2003 called <i><a href="https://www.imdb.com/title/tt0311648/" style="border: 0px; color: #865345; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">Pieces of April</a> </i>about a young woman who invites her suburban family to her walk-up apartment in the Bronx for Thanksgiving dinner, only to have her oven go out Thanksgiving morning. I saw it years ago, but there is one line that stuck with me.</div>
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Asked by some friends about her relationship with her parents, April says, “I’m the first pancake.”</div>
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The film goes on to explain that the first pancake is the one you throw away so the others will turn out okay.</div>
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<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> is starting to feel like the first pancake.<span id="more-14620" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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I thought learning to write a book was hard–and it was, it’s taken me 15 years of dedicated effort to get to this point–but I’m starting to think marketing may be even harder.</div>
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On Sunday, I uploaded it to Amazon and set it up for pre-order. That involved making a some decisions, both about the book and about my business path.</div>
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Business decisions:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Where should I put the money (!) Amazon pays me?<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Based on conversations I’ve read on Marie Force’s Author Support Network Facebook page, I know that Amazon sometimes recalculates their payments and takes money back out. I’ve been married to Old Dog long enough to know he’d have a howling fit if he saw that going on in our shared account, so I decided it’s better to send it to an account where I’m the sole owner.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">I actually have two accounts like that. One is at the credit union where I used to work. Now that I don’t have a paycheck feeding into it, it’s no longer very convenient, so I’ve been planning to shut it down, but I haven’t quite gotten there yet.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The other account is at the bank where Old Dog and I have our shared account.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The next decision was whether to use the bank account that I use to pay my credit card off every month, or to use the credit union account. The plus for the credit union is it would make it easy to isolate transactions for my tax guy in January. The negative is that it’s still inconvenient. Also, I don’t know the institution routing number.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Bank account it is.</li>
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Book decisions:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">What 2 categories should I choose?<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">I went with Fiction/Romance/Paranormal and Fiction/Romance/Romantic Comedy</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">What 7 keywords should I use? I selected:<ol style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Redemption</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Temptation</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Feel good</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Soulmates</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Forbidden love</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Opposites Attract</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Tortured hero (snicker)</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The good news is, I can change those as often as I like. And there are tools available to help me fine-tune them once I have some data.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Do I want to enable Digital Rights Management, aka DRM?<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">DRM determines whether Amazon will allow a buyer to share my ebook with another person. This is one where you have to make a one-time, up-front decision and live with the consequences.<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">On the surface, it sounds like a bad idea–whoever buys the book will be free to give it away at will.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">On the other hand, returning to our first pancake metaphor, anybody you can get to eat this slightly-burnt, slightly-raw sucker is one more reader who may buy a future book for actual cash.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Note: <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> does not feel like a first pancake to me. It feels like a beautiful, brilliant, funny, touching, heart-warming, feel-good story that someone would have to be crazy not to love. That said, back in 2015, one of my Golden Heart judges gave it a two. The reality is, every book is not for every reader.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">I think I’m going to bypass DRM on this one. (Ouch.)</li>
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Okay, more stories of the trials and travails of the self-publisher next week.</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-25898058661218037132018-07-27T09:19:00.002-04:002020-09-08T20:52:59.201-04:00The Ship to Tarshish<div style="background-color: white; border: 0px; color: #444444; font-family: "open sans", "helvetica neue", helvetica, arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
I intended to make today’s post a review of the 2018 RWA Conference in Denver that I attended last week. I have plenty to talk about–my first ever shot at giving away swag to promote a book, the great workshops I attended, my second experience as a Golden Heart finalist (though not, I’m sorry to say, as a winner this time).</div>
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But then I got to thinking about Jonah and the Whale, so we’re going to talk about that instead.</div>
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Jonah didn’t think the Ninevites would be open to hearing this corrective feedback, so he hopped on a ship to Tarshish and high-tailed it in the opposite direction.<span id="more-14580" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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Even if you’re a godless heathen who never went to Baptist Sunday School, you know what happened next: big storm, big fish, three days in the belly of a whale for Jonah to consider the error of his ways.</div>
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I must admit I’ve never seen any practical application of this story for my own life until recently when, in a casual conversation, my preacher said, “Whenever God calls us to Nineveh, a ship to Tarshish shows up.”</div>
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Which got me to thinking about the things in life that pull us off course and cause us to lose a lot of time heading in the wrong direction.</div>
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For some time now, my publication plan has been to self-publish a series of dark comedies about Biblical demons who come to Earth on missions to screw up people’s lives. (I’m not sure why this particular story entertains me so much, but I hope it proves entertaining to some readers, too. We’ll find out come September.)</div>
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I had another plan, at the back of my mind, to write a series of contemporary small-town romances set in the mythical town of Russet Springs, Ohio. My thought was to consider going traditional for these, mostly because I didn’t want to keep dipping into my family’s bank account to pay the up-front costs for self-publishing yet another set of books when I’ve yet to see the first penny in revenue. At this point, writing is more like an expensive hobby than a money-making venture.</div>
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And then a ship sailed into port….</div>
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When I was at the conference last week, I received requests from three different agents to submit <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Girl’s Best Friend</em>, the first book in that Russet Springs series that I’ve been futzing with for the last couple of years. For the past couple of days, instead of focusing on getting <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins </em>onto Amazon, or getting <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon’s in the Details </em>cleaned up and back to my editor, or turning my creative energies toward writing <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Wore Stilettos,</em> my thoughts turned to<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"> Girl’s Best Friend</em> and what it would take to get it ready for an agent to look at.</div>
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But now I’m back in my writing cave, far from the whirl and bustle of Denver and the ambient feeling that scoring an agent is the best thing that can ever happen to an unpublished writer.</div>
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The ending of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Girl’s Best Friend</em> still isn’t right, and if that changes a lot of stuff is going to have to change in the first 90% of the book to set it up correctly. I’m guessing I could easily blow away a month piddling with it.</div>
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I’m starting to wonder if this opportunity to gain an agent is actually a big old boat headed for Tarshish.</div>
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What do you think?</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com4tag:blogger.com,1999:blog-4496267973912420638.post-89286359251238457022018-07-13T08:14:00.001-04:002020-09-08T20:51:43.391-04:00Fiction Friday: Promoting a Book<header class="entry-header" style="background-color: white; color: #444444; font-family: "open sans", "helvetica neue", helvetica, arial, sans-serif; font-size: 16px; transition: all 0.3s linear 0s;"><h1 class="entry-title" style="border: 0px; clear: both; color: #361925; font-size: 24.4px; font-weight: 500; line-height: 1.1em; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
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</header><div class="entry-content" style="background-color: white; border: 0px; color: #444444; font-family: "open sans", "helvetica neue", helvetica, arial, sans-serif; font-size: 1.4rem; line-height: 1.714; margin: 1.5em 0px 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">
<div style="border: 0px; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: inherit; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">In June, Danielle Barclay of <a href="http://www.barclaypublicity.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">Barclay Publicity </a>was the guest speaker at my RWA Chapter meeting. She talked about how authors can build a strong digital footprint to support their marketing efforts.</div>
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Hearing her made me realize it’s time to put on my marketing hat. Before her presentation, I hadn’t given any thought to hiring someone to help publicize the release of my debut novel, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins, </em>which will release on Amazon on September 1st. I'd figured on a more grassroots approach:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Putting the book into Kindle Unlimited<a href="https://eightladieswriting.com/2018/05/08/jeanne-to-ku-or-not-to-ku-part-1/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;"> (more on that here)</a></li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Releasing two more books within six months of my debut to keep myself visible to the Amazon algorithm.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Asking for reviews via my newsletter and my FB author page.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Entering the book in every published-book contest I can find. It did well on the unpublished-book circuit, so getting it in front of potential readers in the form of judges seems like a good way to gain visibility.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Being patient and trusting that my funny, satisfying, off-beat book will gain an audience.</li>
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Then I listened to Dani Barclay talk about the things one should do to promote a release (and a career) and realized how naive I was. The above list wasn’t going to be nearly enough to give my book any chance of being seen and read in a world where thousands of books are released on Amazon every day.</div>
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The thing is, because I’m busy working on the next two books, doing the things I need to do to promote <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em> will be a challenge. Especially since I don’t actually know what those things are. So, after some conversations with Dani and with the Keeper of the Budget, aka Old Dog, I decided to hire her firm to do a single title release campaign. This includes:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Two week review and excerpt tour on book blogs to include no less than 30 genre-appropriate blog sites.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">A Rafflecopter giveaway campaign to promote social media likes/follows and newsletter subscriptions.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Three to four additional “first look” promotional dates at high profile sites like <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">USA Today’s </em>romance blog and other notable women’s romantic fiction reader-author-centric sites.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Media buys and ad designs</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Facebook and Amazon advertising support as needed (ad costs extra)</li>
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In addition, she gave me tips on growing my following on my Facebook author page and my Twitter account, so that when I use them to promote my book, there are actually people there to hear the news. Using their suggestions, I expect to double my author page likes/follows before my book is released.</div>
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All of this may or may not be enough to gain traction for my book. Given that approximately 5,000 new titles are released each day just on Amazon <span style="font-family: inherit; font-style: inherit; font-weight: inherit;">, probably not, but I still have Plan A (being patient and trusting that the universe holds good things for me) to fall back on.</span></div>
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The real reward I expect to reap from this effort is mastering the basic promotional learning curve more rapidly than I ever would on my own. During this engagement, I will learn how to structure book release promotion and also, I hope, the base skills to set up ads on Amazon and Facebook.</div>
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The contract is set up to run from September 3rd to 14th. I’ll let you know how it goes!</div>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com1tag:blogger.com,1999:blog-4496267973912420638.post-77261554938622020932018-07-06T19:18:00.001-04:002018-07-06T19:18:50.249-04:00June Progress Report<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
Okay, let’s see how the month stacked up:</div>
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Goals for June:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Buy ISBN’s. (You can read about that <a href="https://eightladieswriting.com/2018/05/29/the-weird-pricing-world-of-isbn/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">here.</a>)<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">DONE! I was waffling about this, because it required spending a chunk of cash for something that’s not that fun, and that’s never easy, but then a friend<a href="http://en.gravatar.com/justinecovington" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;"> </a>forwarded me a promotional email offering 10% off if I bought them that day, which was just what was needed to spark me into moving.</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Study up on how to load a book to Amazon.<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Um, not yet.</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Finish this draft of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Girl’s Best Friend</em> and hand it off to some beta readers.<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">I got to the finish line, only to realize I didn’t buy the ending. And with release dates looming for <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Always Wins</em> (September 1st–eek!) and <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon’s in the Details </em>it was time to put <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">GBF</em> down for a nap and focus on my main goals. I have since (I think) figured out how to fix the ending and if I get a couple of free days, I will.</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Figure out how to address the issues my editor raised with <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon’s in the Details.</em> (I said she had fewer edits. I didn’t say they were easy.)<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">I am, as of this writing, just shy of being halfway through the manuscript, and several days ahead of schedule. There may, of course, be more surprises to come in the second half, but the way my editor generally works, the most difficult stuff usually shows up early.</li>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Get ready for the RWA® National Conference in July. As a Golden Heart® finalist, I will be attending a reception with agents and editors, as well as the luncheon where the awards will be presented to the winners. Since my post-retirement wardrobe doesn’t have a lot of fancy clothes, this requires some planning and, possibly, shopping.<ul style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; list-style: disc; margin: 0px 0px 0px 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">What this actually required was taking a dress I bought 25 years ago at a vintage clothing shop (that’s right–it was old when I bought it a quarter of a century ago) and replacing the ostrich feathers around the hem, (that’s right, it has ostrich feathers) which had turned brown with age, with new ones. I’m as certain as a woman can be that no one else will show up wearing the same dress.<img alt="jeanne-in-dress.jpg" class=" wp-image-14448 aligncenter" data-attachment-id="14448" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="-Jeanne in dress" data-large-file="https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=156&h=313?w=509" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=156&h=313?w=149" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=156&h=313" data-orig-size="1814,3646" data-permalink="https://eightladieswriting.com/2018/07/03/jeanne-june-progress-report/jeanne-in-dress/#main" height="313" sizes="(max-width: 156px) 100vw, 156px" src="https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=156&h=313" srcset="https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=156&h=313 156w, https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=312&h=626 312w, https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=75&h=150 75w, https://eightladieswriting.files.wordpress.com/2018/07/jeanne-in-dress-e1530485264443.jpg?w=149&h=300 149w" style="border: 4px double rgba(0, 0, 0, 0.1); clear: both; display: block; height: auto; margin: 0px auto 1.5em; max-width: 100%; opacity: 0.9; transition: opacity 0.3s linear;" width="156" /></li>
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Goals for July:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Complete my revision of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon’s in the Details</em> and send it off to my copy editor on August 1, as scheduled.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;"> Get <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Always Wins</em> loaded into Amazon for pre-orders before I head for the RWA® National conference, so that I can invite people to pre-order.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Get through the RWA® National Conference. If fortune smiles on me and I happen to be the lucky writer, out of the seven paranormal finalists, who wins the Golden Heart® this year, have a speech ready so I don’t look like a clueless ditz.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Work with <a href="http://www.barclaypublicity.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">Barclay Publicity</a> (more on that next week) on my release campaign for <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Always Wins.</em></li>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-57105889235704717092018-06-29T09:10:00.003-04:002020-09-08T20:51:54.606-04:00Deadlines and Schedules and Dates, Oh My!<div class="separator" style="clear: both; text-align: center;"><br /></div>
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A couple of weeks ago, I was still happily piddling around with <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Girls’ Best Friend</em>, the contemporary romance I’ve been working on for a couple of years. Then, one morning, I suddenly realized that if I want to release <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon’s in the Details</em>, Book 2 of my <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Touched by a Demon</em> series, on October 1st, I was in trouble.</div>
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Let’s work backward through the schedule.</div>
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October 1: Make the book live on Amazon.</div>
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Last week of September: Load the book onto Amazon. Set up any ads I’d like to create to promote the book.</div>
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First three weeks of September: Have the book proofread and formatted.</div>
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August: Have the book copy-edited and work through the copy-editor’s recomm<span style="background-color: transparent;">ended changes. (My first book had literally thousands of recommended changes, so I need a couple of weeks after I get the book back before I can pass it on to the proofreader.)</span></div>
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Are you feeling panicky yet? Well, I am.</div>
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That leaves me with seven weeks to do the revisions recommended by my developmental editor. That should should have been enough time, but unfortunately (or fortunately, if you’re not looking at it from a schedule perspective), one of those weeks I’ll be in Denver for the RWA<span style="background-color: transparent; color: #1f497d; font-family: "Lucida Handwriting"; font-size: 11pt;">®</span> National Conference.</div>
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What I really have is about 40 days to complete my revisions. I calculate that if I manage ten pages of revisions every day, seven days a week, I’ll have a handful of days leftover to review the whole book before send it on to the copy editor.</div>
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And once its winging its way to the copy editor, I need to immediately buckle down and finish Book 3, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Wore Stilettos, </em>so that I can release it in the first quarter of next year, before my readers have had time to forget I exist.</div>
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This is the first time I’ve ever had deadlines to meet for my writing, other than getting small chunks ready for contests.</div>
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I don’t like it.</div>
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One of the reasons I decided to go indie was that I know I don’t write fast enough to keep a traditional publishing house happy.</div>
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Now it appears I don’t write fast enough to keep myself happy, either.</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com4tag:blogger.com,1999:blog-4496267973912420638.post-42750344314122253952018-06-22T08:10:00.002-04:002020-09-08T20:52:05.289-04:00Fiction Friday: Hiring an Editor<div class="separator" style="clear: both; text-align: center;"><br /></div>
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My journey toward publication has been loaded with new learning opportunities. One of the biggest was choosing a content, or developmental, editor. This is both because this selection has the most impact on the quality of the book(s) I will put out, and because it’s the single biggest expense in the self-publishing journey.</div>
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The problem was, I didn’t really understand what a content editor would do. I knew they weren’t the same as a copy editor, who would look for problems with grammar and wording. Content editors work at a more macro level—they’re concerned with characters and plot.</div>
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But I still didn’t understand exactly what that meant.</div>
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Were they just a glorified (and paid) version of the critique group I’d had for so long? Or something more? What should I expect? How would I even begin to tell a good one from mediocre one or even a bad one?<span id="more-14121" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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A.E. Jones, who won the 2014 Golden Heart® for her paranormal romance, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Mind Sweeper,</em> did a series of blog posts on choosing a developmental editor. The posts are smart and incisive and will take you through a well-defined and repeatable process to make a smart hire. The first post is <a href="https://aejonesauthor.wordpress.com/2014/02/23/the-great-editor-search-begins/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">here</a>.</div>
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I read A.E.’s posts, and I’d like to tell you that I followed her well laid out process, but I didn’t. I still felt unqualified to make a wise selection. Once I got the sample edits back, they’d probably disagree with each other. How would I know which editor was right?</div>
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Meanwhile, one of the 2015 Golden Heart® finalists, <a href="http://www.arlenemcfarlane.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">Arlene McFarlane</a>, self-published her novel, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"><a href="https://smile.amazon.com/Murder-Curlers-Cream-Valentine-Beaumont-ebook/dp/B01M3RMQMG/ref=sr_1_1?ie=UTF8&qid=1529327271&sr=8-1&keywords=murder%2C+curlers+and+cream" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">Murder, Curlers and Cream</a></em>. It’s a comedy/murder mystery/slow-burn romance. Arlene had problems finding a home for it in traditional publishing because it straddled sub-genres. Since this is also true of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon Always Wins</em>, it occurred to me that maybe Arlene’s editor might work for my book, too.</div>
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So, I read <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Murder, Curlers and Cream.</em> It’s a fun read and I recommend it, but for purposes of this discussion, what I was looking for was plot holes and inconsistent or poorly-motivated characters. I didn’t find that. The book was solid. And Arlene had nothing but praise for her editor, <a href="http://karendaleharris.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: all 0.3s linear 0s, all 0.3s linear 0s; vertical-align: baseline;">Karen Dale Harris.</a></div>
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So, without getting so much as a sample edit, I hired Karen. I got a little frustrated that it took longer to get the edit back than I expected (more on that next week when I talk about the perils of scheduling a release in the self-pub world), but when it arrived I was completely satisfied.</div>
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Also, a little overwhelmed.</div>
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Karen’s edit came in two pieces: a thirty (30!) page edit report and a markup of my 400 page manuscript. The markup included some copy editing as well as Karen pointing out plot holes and inconsistencies.</div>
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The edit report, though, was what finally helped me understand what a really good editor can do for you. Karen went through and summarized all the plot holes, all the weak (or non-existent) motivations and all the inconsistencies she found while combing through the manuscript. She also offered suggestions for addressing them.</div>
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She also spent some time explaining some really basic things about what romance readers look for—like, a book that’s primarily about a couple falling in love, rather than the nuts and bolts of how one might run a free clinic. (Setting is important, but it can’t be allowed to overwhelm the story.)</div>
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In particular, I knew that the book wasn’t as sexy as I wanted it to be. Karen offered very practical (and mostly subtle) suggestions to correct that.</div>
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I’m sure that once the book is out in the world, my readers will tell me a thousand things that could be better about it, but I’m thrilled with where I wound up, with the help of my editor.</div>
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I just got the second book in the series, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">The Demon’s in the Details,</em> back from Karen. The edit report is only half as long, in part because I took a lot of what I learned from working with her on the first book and built it into the second one from the start.</div>
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So, what would I recommend for a first-time author who is going the self-publishing route and needs to hire a content editor?</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Don’t skip the developmental edit. Neither you nor your critique partners know enough to create a strong book that is worthy of asking someone to spend money to buy it.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Follow A.E. Jones process. You may be able to shoot from the hip and get lucky, but there’s a better chance you won’t.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Recognize that there’s a learning curve to this, just like there has been with every other step along your writing path. You may not get lucky and get a great editor right out of the box, as I did, but even if you don’t, you’ll learn something from the experience.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">As far as the sample edits, since the first pages of the book are the most important in terms of hooking your reader, see what your prospective editors have to say about those. Ideally, at least one of them will say something that will give you an ah-ha! moment. If she does, grab her!</li>
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Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-12028202352869392792018-06-15T09:23:00.002-04:002020-09-08T20:54:32.210-04:00Bloody But Unbowed<div class="separator" style="clear: both; text-align: center;"><br /></div>
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Recently, a friend and former schoolmate wrote <a href="https://eightladieswriting.com/2018/06/10/justine-my-decision-to-go-indie/">a blog post </a>about her decision to publish independently. One of the factors, she said, was watching me win the 2015 Golden Heart® for Paranormal Romance, only to fall short on getting a publishing contract.</div>
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Just for the record, I have to confess that I sent out a grand total of 12 queries. That included two requests for full manuscripts that I received via contests I entered in preparation for entering the Golden Heart®. From conversations with other GH finalists, I gather 12 queries constitutes a pretty lame effort. One of the 2015 group told me she made over 400 queries and/or pitches before she secured a contract.</div>
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Four. Hundred. Attempts.</div>
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By that standard, I gave up without a struggle.<span id="more-14323" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;"></span></div>
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I have to tell you, though–I found the querying process soul-destroying. The crazy hope when someone likes your work enough to request to see it, followed by dwindling confidence as months and months tick by in silence. Once, after a year, I got a note from an editor saying she was cleaning up her files and “thanks, but no thanks.” No explanation of why she decided against it, or why it took her a year to reach that conclusion. One agent said she really liked my voice and found the premise of the story intriguing, send her the full. A year later I followed up. It’s now been two years and I’ve never received a response.</div>
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After working in business for many years, I found the level of rudeness in the traditional publishing industry appalling.</div>
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As all this was happening (or, more accurately, wasn’t happening) I observed the publishing industry essentially implode. It became clear that publishers had no idea how to deal with a paradigm shift on the scale they were seeing. I watched as they tried stupid stuff–getting into wars with Amazon, doubling-down on pricing strategies that make no sense (e.g. pricing ebooks as high or higher than paperbacks; pricing ebooks for debut authors higher than titles for superstar authors). Several times I’ve seen statements from major traditional publishing figures suggesting that ebooks were a fad that are now on their way out.</div>
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Haven’t any of these people seen <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">Singing in the Rain</em>?</div>
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There was one (sort of) bright spot. One agent requested a full from a chapter contest. I sent it, she read it, and a week later she sent me a very nicely worded rejection, saying the book lacked sexual tension.</div>
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I knew that. What I didn’t know was how to fix it. After putzing around with it for a while, knowing it still wasn’t right, I bit the bullet and paid a substantial amount to a freelance editor to help me understand how to address that problem.</div>
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And then I read the statistic that was the <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: all 0.3s linear 0s; vertical-align: baseline;">coup de grace</em>. Once I signed a contract, my publisher would keep approximately 90% of the revenue from my work. Out of my 10%, I would pay my agent, if I had one. If I was smart, I would plow every remaining penny back into marketing my book.</div>
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In law, there’s a term for contracts formed between two parties with vastly different levels of power: contracts of adhesion. It was increasingly clear that if I signed with a traditional publishing house, I would be signing a contract of adhesion, giving up nearly all rights to my work in return for whatever crumbs they chose to toss my way.</div>
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So I was faced with a choice: I could try sending out my new-and-improved manuscript, hoping for a nod from an industry that had given up nodding at debut authors, or I could take the project management skills I honed during my working years and build a plan to publish my own book.</div>
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When I was a kid, my mother used to quote the poem, “Invictus,” by William Ernest Henley to me and my sisters.</div>
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“I am the master of my fate,” she would declaim, “I am the captain of my soul.”</div>
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No one other than a handful of friends may ever read my books. I don’t have any control over that. But it feels like, with this approach, I’m at least the master of my own fate.</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com4tag:blogger.com,1999:blog-4496267973912420638.post-21141200956392116462018-06-08T13:53:00.001-04:002018-06-08T13:53:50.619-04:00May Progress Report<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
Sometime last month, I realized I completely skipped my April progress report, so this update will stand in for both April and May.</div>
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Goals for April:</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Write 15,000 words on <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Wore Stilettos.</em></li>
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That manuscript is currently sitting at 11,275, so even now, two months later, I haven’t hit that goal. There’s a reason for that, which is that I got distracted cleaning up my Contemporary romance, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Girl’s Best Friend.</em> It’s currently about a week’s work away from being ready for my beta readers.</div>
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Being ADD (undiagnosed) does not help in meeting project deadlines.</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Prep my first-ever newsletter to go out May 1. (If you’re interested in receiving it, you can sign up <a href="http://www.jeanneestridge.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">here.</a>)</li>
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Okay, so that didn’t happen either. It would have gone out June 1, but when I looked at my MailChimp account, I realized it included my home address. And while I realize that anyone can Google my name and find my address, just sending it out felt like a bad idea. So I arranged with another local author to split a PO Box.<span id="more-14259" style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;"></span></div>
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It went out today–to a grand total of 21 people, two of whom I don't actually already know. (Fans!). All the experts assure me that a newsletter is the best way to grow my mailing list, and that may be true, but the best way to grow my fan base is to actually start publishing books.</div>
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Which will happen September 1. I’m 95% sure of that, because <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Always Wins </em>currently sits with the proofreader. From there it will go to the formatter, who has promised me it will be ready to load onto Amazon for pre-orders by July 15.</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Design updated business cards with my branding to take to Denver for the RWA national conference in July.</li>
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Decided not to do that. I’m not sure how much value business cards really have these days, and I have existing ones (that aren’t my branding). I decided not to spend the time and money.</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Decide on some swag to put in the Goody room at the RWA national conference.</li>
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After much <a href="https://eightladieswriting.com/2018/05/15/jeanne-the-swag-decision/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">soul-searching and discussion</a>, I elected to go with bookmarks. <a href="http://sparkcreativepartners.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">Spark Creative Partners</a>, the lovely people who created my website, are working on them as we speak.</div>
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In addition to these accomplishments, I also received <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon’s in the Details</em> back from my editor, <a href="http://karendaleharris.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">Karen Dale Harris,</a> who had surprisingly few edits. By “surprisingly few,” I mean her edit report was fifteen pages, compared to the thirty-pager I got for <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Always Wins.</em></div>
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Goals for June: (there should be background music with drums thudding louder and faster as we move toward the wire.)</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Buy ISBN’s. (You can read about that <a href="https://eightladieswriting.com/2018/05/29/the-weird-pricing-world-of-isbn/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">here.</a>)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Study up on how to load a book to Amazon.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Finish this draft of <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Girl’s Best Friend</em> and hand it off to some beta readers.</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Figure out how to address the issues my editor raised with <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon’s in the Details.</em> (I said she had fewer edits. I didn’t say they were easy.)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Get ready for the RWA National Conference in July. As a GH finalist, I will be attending a reception with agents and editors, as well as the luncheon where the awards will be presented to the winners. Since my post-retirement wardrobe doesn’t have a lot of fancy clothes, this requires some planning and, if I can't figure out an alternative, shopping.</li>
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What’s on your agenda?</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-15068849060036741532018-05-04T07:13:00.000-04:002018-05-04T07:13:23.630-04:00Interview with Diana Munoz Stewart<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
Diana and I met back in 2015, when we were both finalists for RWA’s® Golden Heart® award for <img alt="IamJustice_select" class=" wp-image-14023 alignleft" data-attachment-id="14023" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="IamJustice_select" data-large-file="https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=143&h=235?w=624" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=143&h=235?w=183" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=143&h=235" data-orig-size="628,1031" data-permalink="https://eightladieswriting.com/2018/05/01/jeanne-interview-with-diana-munoz-stewart/iamjustice_select/#main" height="235" sizes="(max-width: 143px) 100vw, 143px" src="https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=143&h=235" srcset="https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=143&h=235 143w, https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=286&h=470 286w, https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=91&h=150 91w, https://eightladieswriting.files.wordpress.com/2018/04/iamjustice_select.jpg?w=183&h=300 183w" style="border: 4px double rgba(0, 0, 0, 0.1); float: left; height: auto; margin-bottom: 1.5em; margin-right: 1.5em; margin-top: 0.5em; max-width: 100%; opacity: 0.9; transition: opacity 0.3s linear;" width="143" />unpublished romance fiction. Last summer, I got to sit beside her at our annual meet-up and was thrilled to learn she’d received a three-book contract from Sourcebooks.</div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">Question 1: Your debut novel, <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">I Am Justice</em>, released on Tuesday, May 1st. (squee!) Tell us about it.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">The novel is about a secret group of female vigilantes that attempt to take out a sex-trafficking ring in the Middle East. More specifically, it’s about one of the members of this vigilante group, Justice Parish. I love this description:</span></div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">She’s ready to start a war…</span></div>
<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 0.0001pt; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">Justice Parish was rescued from a brutal childhood and adopted into a loving family and their not-so-loving covert sisterhood of vigilantes. Trained as a skilled assassin, Justice vows to protect and avenge others who haven’t escaped the cruel hands of injustice. Her next target: a sex-trafficking ring in the war-torn Middle East. She just needs the perfect cover to get close and take them down.</span></div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">He just wants peace…</span></div>
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<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">After years of witnessing the destructive nature of war, Sandesh Ross leaves the Special Forces and puts his heart and soul into founding a humanitarian group. Saving the world isn’t cheap, and when Justice walks through his door, claiming to be a PR agent who can help with donors, he thinks his prayers are answered. They’re both too busy saving the world to get involved with each other. But they might not be able to help themselves…</span></div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">Question 2: You chose to go the traditional publishing route. What made you choose that over self-publishing?</span></div>
<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 0.25in; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">I knew that I wouldn’t be able to do all of the legwork involved with self-publishing. And now that I’ve been through the process—editing, production, marketing, design—I’m even more convinced it was the right choice for me. I’m incredibly happy with the team at SourcebooksCasa.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">The crew at Sourcebooks has been professional, responsive, kind, and informative. They’ve gotten the word out about my novel. I’ve feel blessed by and blown away by the marketing. I also couldn’t have asked for a better editor than Cat Clyne. She did an incredible job. It was an absolute pleasure to work with her. As it was with my copy editors and production editors.</span></div>
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<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">Honestly, I’m not sure how anyone organizes all of this on their own. Those writers are superheroes! Of course, I’m not ruling out anything for the future, but I’m more than satisfied with how everything has worked out so far.</span></div>
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<span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">Question 3: You have seven kids. How has the experience of raising a large family played into your fiction writing?</span></div>
<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 0.25in; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">The novel is about a large family of covert vigilantes, so some things are definitely different. But my experience with a large family has definitely played a part. I think that one of the most interesting parts of having a big family is group dynamics. And I’m lucky, not only do I have a big family, but I also have a large extended family. And this group—somewhere around 34 of us–travel together at least once a year. This year we’re going to Montana. Last year we went to Colorado. All of those personalities are sure to make for memorable experiences. I guess it helps that I not only love them but that I also like them.</span></div>
<h4 style="background-color: white; border: 0px; clear: both; color: #444444; font-family: sorts-mill-goudy-1, sorts-mill-goudy-2, serif; font-size: 17px; font-style: inherit; font-weight: inherit; margin: 0px 0px 0.25in; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<span style="border: 0px; font-family: inherit; font-size: 10.5pt; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">Another family that I really love is my romance writing family! I am inspired and buoyed by them in so many ways. From the moment I stepped into my first RWA convention, I was changed by the professional, talented, ambitious group of women I found. And kind. I can’t forget kind. My sisters in writing have taught supported and nurtured me and made me feel welcome. So thank you, Eight Ladies, for your incredible work educating and entertaining and granting opportunities like this interview to all of your fellow writers!</span></h4>
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<img alt="Diana Munoz Stewart" class=" wp-image-14022 aligncenter" data-attachment-id="14022" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Diana Munoz Stewart" data-large-file="https://eightladieswriting.files.wordpress.com/2018/04/diana-munoz-stewart.jpg?w=182&h=228?w=90" data-medium-file="https://eightladieswriting.files.wordpress.com/2018/04/diana-munoz-stewart.jpg?w=182&h=228?w=90" data-orig-file="https://eightladieswriting.files.wordpress.com/2018/04/diana-munoz-stewart.jpg?w=182&h=228" data-orig-size="90,113" data-permalink="https://eightladieswriting.com/2018/05/01/jeanne-interview-with-diana-munoz-stewart/diana-munoz-stewart/#main" height="228" src="https://eightladieswriting.files.wordpress.com/2018/04/diana-munoz-stewart.jpg?w=182&h=228" style="border: 4px double rgba(0, 0, 0, 0.1); clear: both; display: block; height: auto; margin: 0.5em auto 1.5em; max-width: 100%; opacity: 0.9; transition: opacity 0.3s linear;" width="182" /></div>
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Diana Muñoz Stewart is the award-winning, romantic suspense author of the Band of Sisters series, which includes I Am Justice and I Am Grace and I Am Honor (Sourcebooks Publishing). She lives in eastern Pennsylvania in an often chaotic and always welcoming home that—depending on the day—can include husband, kids, extended family, friends, and a canine or two.</div>
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When not writing, Diana can be found kayaking, doing sprints up her long driveway—harder than it sounds–practicing yoga on her deck, or hiking with the man who’s had her heart since they were teens.</div>
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Hobbies and Interests: Writing, Reading, Hiking, Kayaking, Weight Lifting, Flying, Running, Gluten-Free Cooking, Traveling</div>
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Diana is represented by the wonderful Michelle Grajkowski of <a href="http://threeseasagency.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">Three Seas Literary Agency</a>.</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com2tag:blogger.com,1999:blog-4496267973912420638.post-69002370723368494552018-04-27T21:12:00.000-04:002018-04-27T21:12:07.088-04:00Fiction Friday: Putting On the Swag<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<a href="https://3.bp.blogspot.com/-FRO4-_TJUZQ/WuJ3nOcJlgI/AAAAAAAAQaI/UvXp1v9yNEcu2Y2BZLQd-YxnHSw7C-jRgCLcBGAs/s1600/The%2BDemon%2BAlways%2BWins.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="300" data-original-width="193" height="200" src="https://3.bp.blogspot.com/-FRO4-_TJUZQ/WuJ3nOcJlgI/AAAAAAAAQaI/UvXp1v9yNEcu2Y2BZLQd-YxnHSw7C-jRgCLcBGAs/s200/The%2BDemon%2BAlways%2BWins.jpg" width="128" /></a>In July, thanks to my Golden Heart® final, I’ll be attending the 2018 RWA® National Conference in Denver. The conference will attract a couple of thousand romance writers, who are also romance readers. Because I’m planning to release my first books this fall, it’s time to think about swag for the Goody Room.</div>
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In case you’re unfamiliar with the term, swag are small, inexpensive items authors give away to publicize their work. (Also, apparently, it’s a new slang term for what used to be "cool." The things you discover when you’re googling something else.)</div>
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Examples include:</div>
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<ol style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1.5em 3em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Bookmarks</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Candy</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Pens</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Stress balls (for squeezing)</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Lanyards</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Lip gloss</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Emery boards</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Hand cream</li>
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Micro-fiber cloths for cleaning screens</li>
</ol>
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Last year, I did a volunteer shift in the Goody Room, refilling bins and baskets, which gave me an opportunity to really look at the items authors had placed there, and to get a sense of what works and what doesn’t. So, what constitutes good swag?</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">People pick it up.</span></li>
</ul>
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What makes people pick up one item out of a room filled with other, similar items? It needs to be eye-catching. obviously, but it must also feel like it’s going to fill some need they have. Candy, particularly chocolate candy, appeared to work very well for this.</div>
<ul style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; list-style-image: initial; list-style-position: initial; margin: 0px 0px 1.5em 3em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">People hang on to it for a while.</span></li>
</ul>
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After the person picks it up, they also need to keep it, for at least long enough to have an opportunity to check out the book(s) it represents–probably till they get home from the conference. Candy is a consumable. No matter how much eye-catching, book-related info you put on the package, once they eat the candy, they throw away the package.</div>
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So, for retention purposes, something less ephemeral works better—basically, everything else on the list.</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">It’s clearly branded so recipients associate it with you.</span></li>
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A friend who works in marketing suggested that having something that people will keep is less important than having something that’s so strongly branded it makes an impression.</div>
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The branding question is a lot broader than just swag. <a href="http://sparkcreativepartners.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">Spark Creative Partners</a> developed some really great branding for my demon books, which you can see at my <a href="http://www.jeanneestridge.com/" style="border: 0px; color: #865345; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; transition: color 0.3s linear, background-color 0.3s linear; vertical-align: baseline;">website.</a></div>
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As I’ve started to think about swag, though, I realize I will need a logo, too, that I can apply to whatever swag I decide to use.</div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">It prompts them to check out what you’re promoting.</span></li>
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The same marketing friend strongly recommended putting a QR code on the item that the recipient can scan with her phone. The QR code should link to information about your product, along with a buy link.</div>
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I plan to release <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Always Wins</em> on September 1st. This means that, for my swag item and my QR code to have real value, I need to have the book set up on Amazon for pre-order before the conference. Is that possible? Amazon will allow me to load the book this up to 90 days before my release date so, technically, yes. The bigger question is, can I finish my last round of edits and get the book proofread, formatted, ISBN-assigned, copyrighted and loaded by July 15th?</div>
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<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Deep breath, Jeanne, deep breath. You can do this.</em></div>
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<li style="border: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;"><span style="border: 0px; font-family: inherit; font-style: inherit; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; transition: 0.3s linear; vertical-align: baseline;">It’s affordable, so that you’re not spending more on a single piece of swag than you’ll receive in revenue if the person buys your book.</span></li>
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The books are going to sell for between $.99 and $2.99 (I think). I view the money I’m spending on getting the first three books to market (website, editors, covers, etc.) as sunk cost. However, I plan to restrict what I spend on future books to whatever I make from previous ones, so it’s important to think about return-on-investment.</div>
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Even for a great opportunity like the RWA® national conference, my unit cost needs to stay low. This rules out most of the items on the above list.</div>
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Have you ever picked up swag items? Have you ever bought something based on swag you picked up?</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com3tag:blogger.com,1999:blog-4496267973912420638.post-18921272077038437622018-04-20T08:18:00.000-04:002018-04-20T08:18:39.172-04:00Fiction Friday: Is it a Romance or a Love Story?<div style="background-color: white; border: 0px; color: #444444; font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 1.5em; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">
When I got <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">The Demon Always Wins</em>, the the first book in my <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Touched by a Demon</em> series back from my editor, <a href="http://karendaleharris.com/">Karen Harris</a>, she said my story didn’t know whether it was a romance or a love story.</div>
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I was mystified. A romance is a love story and vice versa, right?</div>
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Wrong.</div>
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Karen explained that romances always have happy endings, while love stories don’t.</div>
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As part of the general background she provided on how she analyzes story, she also explained that the issues keeping the couple apart in a romance might be internal to the characters, or their external circumstances. The same polarity exists in love stories.</div>
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<a href="https://eightladieswriting.com/">Eight Lady</a> Jilly and I spent the next couple of weeks puzzling over this and sending each other dozens of emails with examples, and where we thought those examples fell along the two continuums.</div>
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Then, of course, given my background in working alongside computer geeks and statisticians, it occurred to me that this conundrum really lends itself to a matrix analysis. If you make the vertical axis internal vs. external circumstances and the happy/unhappy ending the horizontal axis, you come up with a matrix like you see above.</div>
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<a href="https://1.bp.blogspot.com/-KWV3g23hSmU/Wtk7z-H5H5I/AAAAAAAAQXI/19BvHw9_OwUL8racv5FmtVgFUAba81vgQCLcBGAs/s1600/Matrix%2BAnalysis%2Bof%2BRomance%2Bvs.%2BLove%2BStory.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="663" data-original-width="1152" height="368" src="https://1.bp.blogspot.com/-KWV3g23hSmU/Wtk7z-H5H5I/AAAAAAAAQXI/19BvHw9_OwUL8racv5FmtVgFUAba81vgQCLcBGAs/s640/Matrix%2BAnalysis%2Bof%2BRomance%2Bvs.%2BLove%2BStory.jpg" width="640" /></a></div>
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Once I had the matrix set up, I plotted in a few well-known stories along the axes.</div>
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On the Happy Endings end of the scale, I plotted romances. At the top, where the issues keeping the lovers apart are primarily internal, I put a couple of books by Susan Elizabeth Phillips (<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">It Had to be You</em> and N<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">obody’s Baby But Mine</em>) and Jenny Crusie (<em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Bet Me).</em></div>
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As you move down the chart, external circumstances start to play a larger role. In <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Twilight,</em> I treat Edward’s vampirism as an external circumstance–it was forced onto him from an outside agency. However, his controlling behavior and insistence that Bella can’t become a vampire, too, is an internal, character-based issue, and that plays a large role in why they can’t be together.</div>
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Most romantic suspense novels–think early Suzanne Brockman–fall into that bottom left quadrant–whatever creates the suspense serves to keep the couple apart, but generally, so do their own character flaws. At the very bottom of that axis, I put <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Princess Bride</em>–Wesley and Buttercup would be perfectly happy to be together but circumstances force them apart.</div>
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Since happy endings are binary–they either are or they aren’t, there’s nothing in the middle of the diagram.</div>
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Over on the right, though, we have all the stories with unhappy endings. The issues keeping Rhett and Scarlet apart are internal (except when she’s married, and that never lasts long).</div>
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In <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Wuthering Heights</em>, class-ism keeps Heathcliff and Cathy apart, but so does their wildness.</div>
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Still further down the axis, we find <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Brokeback Mountain</em>. Ennis and Jack are held apart by the danger of being openly homosexual in a profoundly homophobic world, but also by Ennis’ commitment to his family.</div>
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At the bottom of the axis lies <em style="border: 0px; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; transition: opacity 0.3s linear; vertical-align: baseline;">Romeo and Juliet, </em> another pair of teenagers kept apart by the world.</div>
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Do you agree or disagree with my analysis? If you write romance/love stories, where does you work fall on this matrix?</div>
Jeanne Estridgehttp://www.blogger.com/profile/13096521122802823385noreply@blogger.com3